Previous edition: 2009, by Nancy Snow and Philip M. Taylor.

Rethinking public diplomacy in the 2020s / Nancy Snow -- Public diplomacy before Gullion : the evolution of a phrase / Nicholas J. Cull -- I. The scope of public diplomacy : key practices -- The spectrum of listening / Luigi Di Martino -- Cultural diplomacy / Patricia M. Goff -- Exchange programs and public diplomacy / Giles Scott-Smith -- International broadcasting : public diplomacy as a game in a marketplace of loyalties / Phillip Arceneaux and Shawn Powers -- Public diplomacy evaluation / Robert Banks -- II. Public diplomacy applications -- Arts diplomacy : the neglected aspect of cultural diplomacy / John Brown -- Operationalizing public diplomacy / Matthew C. Armstrong -- Communication logics of global public diplomacy / R.S. Zaharna -- The nexus of U.S. public diplomacy and citizen diplomacy / Sherry Lee Mueller -- Crisis and narrative : the San Bernardino case / Vivian S. Walker -- Country branding : a practitioner perspective / Florian Kaefer -- The changing nature of nation branding : implications for public diplomacy / Keith Dinnie and Efe Sevin -- III. Public diplomacy and persuasion -- Tactics of social influence for use in international conflicts / Anthony Pratkanis -- Credibility and public diplomacy / Robert H. Gass and John S. Seiter -- The primacy of culture in influence : a dissenting view / Kelton Rhoads -- IV. Case studies in public diplomacy -- The United Nations’ celebrity-driven public diplomacy : causes, critiques and trajectories / Andrew F. Cooper -- Diplomacy and culture in the European Union global strategy / Jerome Gygax -- A guide to gastrodiplomacy / Paul Rockower -- Diaspora and diplomacy / Liam Kennedy -- The World Expo and nation branding / Jian Wang -- UNESCO approaches to public diplomacy / Marylene Gervais -- V. Global approaches to public diplomacy -- Four seasons in one day : the crowded house of public diplomacy in the UK / Ali Fisher -- German public diplomacy : translating domestic discourses of modernity and culture, past and present / Oliver Zöllner -- Public diplomacy à la française / Frederic Charillon -- Japan’s public diplomacy / Tadashi Ogawa -- Communicating confidence : China’s public diplomacy / Gary D. Rawnsley -- Historical memory and public diplomacy : the case of Russia / Douglas Becker -- Australian public diplomacy / Naren Chitty -- Populism and public diplomacy : the case of India / Daya Kishan Thussu -- Korea’s public diplomacy / Enna Park -- Israel : countering brandjacking / Eytan Gilboa -- The Brazilian approach to public diplomacy / Augusto Pestana -- Turkey’s public diplomacy in flux : from proactive to reactive communication / Senem Çevik -- African public diplomacy : between deficiences and potential / Bob Wekesa -- Public diplomacy in Latin America : an emerging field of practice? / Daniel Aguirre -- Nation branding in the Arab World / Tal Samuel-Azran -- VI. Fresh perspectives in public diplomacy -- Ethics and social issues / Foad Izadi and Richard Nelson -- Digital public diplomacy / Corneliu Bjola, Jennifer A. Cassidy, and Ilan Manor -- Corporate diplomacy / Candace L. White -- Exchanges as good propaganda / Nancy Snow -- Public diplomacy and development communication : two sides of the same coin? / James Pamment -- Gay rights are human rights : LGBTI equality and U.S. public diplomacy / Laura Belmonte -- The continuing promise of the noösphere and noöpolitik : twenty years after / David Ronfeldt and John Arquilla.