What took so long? The late arrival of TV election debates in the UK / Ric Bailey -- The election debates: Sky News' perspective on their genesis and impact on media coverage / Adam Boulton and Tom D.C. Roberts -- Media coverage of the prime ministerial debates / Stephen Coleman, Fabro Steibel and Jay G. Blumer -- The polls, the media and voters: the leader debates / Caroline Lawes and Andrew Hawkins -- Were the polls wrong about the Lib Dems all along? / Simon Atkinson & Roger Mortimore -- Polling voting intentions / Peter Kellner, Joe Twyman and Antony Wells -- The campaign as experienced by the voters in the battleground seats / Roger Mortimore, Helen Cleary and Tomasz Mludzinski -- Public confidence in elections / Jenny Watson -- The Conservative campaign / Alex Wilson -- The Labour Party's road to 2010 / Greg Cook -- From protest to power - the progress of the Liberal Democrats / Chris Rennard -- 'This election will be won by people not posters': advertising and the 2010 general election / Chris Burgess -- Below the radar? Online campaigning at the local level in the 2010 election / Rosalynd Southern and Stephen Ward -- Playing by the rules: the 2009 MPs' expenses scandal / Jennifer van Heerde-Hudson -- The transformation of campaign reporting: the 2010 UK general election, revolution or evolution? / Ivor Gabor -- Reporting the 2010 general election: old media, new media - old politics, new politics / David Deacon and Dominic Wring -- Genre and the mediation of election politics / Kay Richardson, Katy Parry, and John Corner -- Conclusion: time for change / Simon Atkinson and Roger Mortimore.