The Oxford handbook of polling and survey methods / Polling and survey methods edited by Lonna Rae Atkeson and R. Michael Alvarez. - 1 online resource. - Monthly, 2015-2018 - Oxford handbooks online . - Oxford handbooks online. .

Includes bibliographical references and index.

Reaching Beyond Low-Hanging Fruit: Surveying Low-Incidence Populations / Graphical Displays for Public Opinion Research / Issues in Polling Methodologies: Inference and Uncertainty / Graphical Visualizations of Polling Results / Expert Surveys as a Measurement Tool: Challenges and New Frontiers / Survey Research in the Arab World / Aggregating Survey Data to Estimate Subnational Public Opinion / The Language-Opinion Connection / Exit Polling Today and What the Future May Hold / Sampling Hard to Locate Populations: Lessons from Sampling Internally Displaced Persons (IDPs) / Integration of Contextual Data: Opportunities and Challenges / Questionnaire Science / Total Survey Error / Sampling for Studying Context: Traditional Surveys and New Directions / Improving the Quality of Survey Data Using CAPI Systems in Developing Countries / The Rise of Poll Aggregation and Election Forecasting / Measuring Public Opinion with Social Media Data / Latent Constructs in Public Opinion / Survey Experiments: Managing the Methodological Costs and Benefits / Measuring Group Consciousness: Actions Speak Louder than Words / Introduction to Polling and Survey Methods / Mixing Survey Modes and Its Implications / Causal Inference with Complex Survey Designs: Generating Population Estimates Using Survey Weights / Taking the Study of Political Behavior Online / Longitudinal Surveys: Issues and Opportunities / Using Qualitative Methods in a Quantitative Survey Research Agenda / Cross-National Surveys and the Comparative Study of Electoral Systems / Justin Berry, Youssef Chouhoud, Jane Junn -- Saundra K. Schneider, William G. Jacoby -- Jeff Gill, Jonathan Homola -- Susanna Makela, Yajuan Si, Andrew Gelman -- Cherie Maestas -- Lindsay J. Benstead -- Paul Brace -- Efrâen O. Pâerez -- Anthony M. Salvanto -- Prakash Adhikari, Lisa A. Bryant -- Armando Razo -- Daniel Oberski -- Herb Weisberg -- James G. Gimpel -- Mitchell Seligson, Daniel E. Moreno Morales -- Natalie Jackson -- Marko Klašnja, Pablo Barberâa, Nick Beauchamp, Jonathan Nagler, Joshua A. Tucker -- Christopher Warshaw -- Yanna Krupnikov, Blake Findley -- Kim Proctor -- Lonna Rae Atkeson, R. Michael Alvarez -- Lonna Rae Atkeson, Alex N. Adams -- Ines Levin, Betsy Sinclair -- Stephen Ansolabehere, Brian F. Schaffner -- D. Sunshine Hillygus, Steven Snell -- Kinsey Gimbel, Jocelyn Newsome -- Jeffrey A. Karp, Jack Vowles.

Reflective of the interdisciplinary nature of the polling and survey industry, this handbook covers a wide range: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analysing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicised issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. We hope that the chapters in this Handbook help researchers and practitioners understand these trends, and to participate in the development of new and better approaches for measuring, modeling, and visualising public opinion and social behavior.

9780190213312 (online resource) : No price


Public opinion polls.
Public opinion polls--Methodology.

HM1236

303.380723