Includes bibliographical references and index.

Classic Models of Persuasion / Richard R. Lau -- Networks and Media Influence / David A. Siegel -- Voter Mobilization in Intimate Networks / Florian Foos, Eline A. de Rooij -- Bandwagon Effects, Information Cascades, and the Power in Numbers / Susanne Lohmann -- The Incentives and Effects of Independent and Government-Controlled Media in the Developing World / Horacio Larreguy, John Marshall -- Citizen Deliberation Online / Patricia Rossini, Jennifer Stromer-Galley -- Lobbying Networks / Jennifer Nicoll Victor -- Campaigns and Elections in a Changing Media Landscape / Michael X. Delli Carpini, Bruce A. Williams -- Sowing Distrust of the News Media as an Electoral Strategy / Jonathan M. Ladd, Alexander R. Podkul -- Beyond Infotainment: Political-Entertainment Media and Electoral Persuasion / Geoffrey Baym, R. Lance Holbert -- Misinformation, Fake News, and Dueling Fact Perceptions in Public Opinion and Elections / David C. Barker, Morgan Marietta -- Party Cues / John G. Bullock -- Social Network Effects in Developing Countries / Cesi Cruz, Horacio Larreguy, John Marshall -- Conspiracy Theories / Joseph E. Uscinski -- Polarization and Media Usage: Disentangling Causality / Justin de Benedictis-Kessner, Matthew A. Baum, Adam J. Berinsky -- National and Cross-National Perspectives on Political Media Bias / Yphtach Lelkes -- Horse-Race and Game-Framed Journalism's Effects on Turnout, Vote Choice, and Attitudes toward Politics / Benjamin Toff -- Studying Electoral Persuasion Using Online Experiments / Thomas J. Leeper -- Citizens, Elites, and Social Media: Methodological Challenges and Opportunities in the Study of Persuasion and Mobilization / Philip Habel, Yannis Theocharis -- Debating How to Measure Media Exposure in Surveys / Seth K. Goldman, Stephen M. Warren -- Accounting for Complex Survey Designs: Strategies for Post-stratification and Weighting of Internet Surveys / Erin Hartman, Ines Levin -- The Boundary Conditions of Motivated Reasoning / Ryan G. Cotter, Milton Lodge, Robert Vidigal -- The Utility and Content of Traditional Ads / Michael Franz -- Interest Groups and Elections / Jeffrey M. Berry -- The Persuasion Effects of Political Endorsements / Cheryl Boudreau -- Appealing to Diverse Electorates in the United States / David M. Searle, Marisa Abrajano -- Mobilization Strategies and Get Out the Vote / Melissa R. Michelson -- Gendered Aspects of Political Persuasion in Campaigns / Kelly Dittmar -- Race and Racism in U.S. Campaigns / Christopher Sebastian Parker, Christopher C. Towler, Loren Collingwood, Kassra AR Oskooii -- A Menu of Clientelist Methods to Buy and Coerce Voters: The Dark Side of Electoral Persuasion / Gilles Serra -- How the News Media Persuades: Framing Effects and Beyond / Thomas J. Leeper, Rune Slothuus -- Persuasion and Non-Party Groups in the Digital Age / Deana A. Rohlinger -- How Electoral Spending Relates to Political Persuasion / David B. Magleby -- Low-Resource Candidates and Fundraising Appeals / Richard Johnson -- Online versus Offline Strategies in Comparative Perspective / Tiago Silva -- Electoral Persuasion in the New Democracies: Challenges and Opportunities / Rosario Aguilar, Jeffrey Conroy-Krutz -- Party Nominations and Electoral Persuasion / J. Andrew Sinclair -- Persuasion and Ballot Propositions / Shaun Bowler, Stephen P. Nicholson -- Do Election Campaigns Matter? A Comparative Perspective and Overview / J. Alexander Branham, Christopher Wlezien -- How and Why the Populist Radical Right Persuades Citizens / Elisabeth Ivarsflaten, Scott Blinder, Lise Bjanesy -- Voting Advice Applications: The Power of Self-Persuasion / Alexander H. Trechsel, Diego Garzia -- Reasoned Persuasion / Bernard Grofman -- How Voters Distort Their Perceptions and Why this Matters / Andrea De Angelis -- The Strategic Adaptation of the Populist Radical Right in Western Europe: Shifting the Party Message / Elie Michel -- When, How, and Why Persuasion Fails: A Motivated Reasoning Account / Ryan G. Cotter, Milton Lodge, Robert Vidigal -- A Framework for the Study of Electoral Persuasion / Elizabeth Suhay, Bernard Grofman, Alexander H. Trechsel -- The Emotional Aspects of Political Persuasion / Bethany Albertson, Lindsay Dun, Shana Kushner Gadarian -- Persuasion and Issue Voting / Bernard Grofman -- Persuasion in Interpersonal Networks / Anand Edward Sokhey, Carey Stapleton.

Electoral persuasion rests at the center of the democratic process. Politicians, parties, interest groups, members of the media, and citizens themselves are constantly communicating with one another about electorally relevant topics. These communications will ultimately influence-although not always in predictable ways-voters' choices and, therefore, election outcomes and the direction of government. Scholarship on this important topic has exploded in recent decades. Yet, there have been relatively few efforts to synthesize the accumulated knowledge. In this volume, we bring together accomplished scholars who study one or more aspect of electoral persuasion-who communicates with whom about democratic politics, what they communicate about and why, how and where they communicate, and with what effect.

Description based on online resource; title from home page (viewed on April 28, 2020).