MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01465cam a2200289 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UK-LoPHL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210426104434.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210407s2005 enk ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230597617 |
| Qualifying information |
ebook |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780333689530 |
| Qualifying information |
print |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1058397017 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)on1058397017 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Transcribing agency |
AU@ |
| Modifying agency |
OCLCQ |
| -- |
OCoLC |
| -- |
UK-LoPHL |
| Description conventions |
pn |
| -- |
accr |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
324.24107 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wring, Dominic, |
| 9 (RLIN) |
113694 |
| Dates associated with a name |
1968- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Politics of marketing the Labour Party / |
| Statement of responsibility, etc. |
Dominic Wring. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Basingstoke : |
| Name of publisher, distributor, etc. |
Palgrave Macmillan, |
| Date of publication, distribution, etc. |
2005. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Electronic book available via the Ebook Central platform. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction : inside the political market -- I. The propaganda age -- To educate or persuade? -- The challenge of symbolic communication -- II. The media age -- Admass politics -- Selling the party -- Designer labour -- III. The marketing age -- Market research socialism -- The new right ascendancy -- Brand 'New' Labour? -- Conclusion : everything must go. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Labour Party (Great Britain) |
| General subdivision |
Public relations |
| -- |
History |
| Chronological subdivision |
20th century. |
| 9 (RLIN) |
123202 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in politics |
| Geographic subdivision |
Great Britain |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 9 (RLIN) |
27085 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
12936 |
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/parliamentuk/detail.action?docID=736507">https://ebookcentral.proquest.com/lib/parliamentuk/detail.action?docID=736507</a> |
| Public note |
Click here to access online - 1 user |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
ebook |
| Suppress in OPAC |
Do not suppress in OPAC |